As rival motion picture studios were becoming intoxicated on theatrical day-and-date releases tied to their streaming platforms during Covid, and big streamers like Netflix completely sidestepping wide theatrical releases, Warner Bros.
Discovery CEO David Zaslav believed in the economics of the big picture. Upon taking control of the new conglom last year, he immediately swiped away WarnerMedia’s pandemic plan of taking big pictures day-and-date on HBO Max.
Zaslav believed that day-and-date ruined a film’s pantina. Now rival streamers are coming around, and seeing the light preached by Zaslav.
Amazon Studios in their billion dollar purchase of MGM returned to theatrical in a big way with the cinematic releases of Creed III and Ben Affleck and Matt Damon’s Air.
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