Max Pulls Out Promotional Stops In Rebranding Promo Push As Warner Bros Discovery Looks To Make A “Second First Impression”
deadline.comThe last time the parent company of Warner Bros and HBO promoted the launch of a streaming service, it faced the once-a-century challenge of the coronavirus pandemic.
HBO Max debuted in May 2020 — the last of five new multi-billion-dollar streaming entrants hitting the market in a seven-month span — but grand plans for a boost across TV, buses and billboards were dashed by the shelter-in-place reality of the time.
Today, nearly three years on, HBO Max accounts for a majority of Warner Bros Discovery’s 96.1 million subscribers and has earned a place in streaming’s top echelon.
After a press event last week highlighted strategic and programming initiatives, the marketing push toward Max’s May 23 debut is gaining intensity. “It’s very rare that you get a chance to have a second first impression,” said Pato Spagnoletto, global CMO for WBD Streaming in a press release.
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