Snap Testing Sponsored Links in My AI Chatbot, Warner Bros. to Launch Snapchat First Story Takeover Ads for ‘The Flash’
variety.comTodd Spangler NY Digital Editor Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads based on a user’s conversation with the chatbot.
The company, which averaged 383 million daily active users in Q1, last month announced the rollout of the artificial intelligence-powered My AI chatbot to all Snapchat users.
While it’s still early days, Snap says My AI has the potential to deliver more relevant content and experiences across the app — and execs told NewFronts attendees the company is experimenting with sponsored links in My AI.
In addition, Snap announced First Story, a new takeover offering that lets advertisers reserve the first video ad that Snapchat users see between their Friend Stories, with a U.S.
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