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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Evil Dead Rise’ Could Surprise With Potential $20M+ Opening As ‘Super Mario Bros’ Stay In Charge – Box Office Preview
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deadline.comExhibition cries for a supply of films at the box office, but a flood of titles means nothing if there isn’t any marketing money put behind it.
Last weekend there were five wide releases going up against Illumination/Universal’s beast Super Mario Bros Movie. Did it even make a difference?
Was a proper amount spent to get audiences in seats? Or did the studios cut their losses and only pony up so much to promote them?
However, as far as this weekend goes, enter Warner Bros’ Evil Dead Rise. A negative pick-up for the studio during Covid, intended for HBO Max, Warners pivoted Evil Dead Rise to a theatrical release after testing this $15M budgeted pic.
Read more on deadline.com
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