Brian Steinberg-Senior - celebsbar.com

Brian Steinberg Senior TV Editor Any debate between 2024 presidential candidates Joe Biden and Donald Trump is bound to become a media circus. This one has a few more acts. Some of the fiercest rivals in TV will gather Thursday night at 9 p.m., and work toward something noble: ensuring as many Americans as possible can see the Republican and Democratic presidential candidates explain their views in a rare one-on-one joust.

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ABC News Executive Editor Stacia Deshishku Exits

Brian Steinberg Senior TV Editor Stacia Deshishku is the latest senior ABC News executive to leave the journalism operation in the wake of a recent restructuring by parent company Walt Disney Co. Deshishku was the executive editor of ABC News, and part of a team of senior executives put together by former ABC News President Kim Godwin.

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Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Angry (EXCLUSIVE)

Brian Steinberg Senior TV Editor Disney is soaking up new commitments from advertisers in one of the driest “upfront” markets seen in recent years, and the company’s efforts to win those ad dollars from Madison Avenue have some rivals spitting out dust. In a bid to win overall commitments, Disney has been striking deals that call for significant “rollbacks” in the rates it charges to reach 1,000 viewers — a measure known as a CPM — on its Disney+ streaming hub, according to six people with knowledge of recent discussions in the industry’s “upfront” market. Each year during the upfront, U.S.

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NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock

Brian Steinberg Senior TV Editor NBCUniversal is tapping an outside company to help it bring a broader array of viewers and advertisers under its media tent. Group Black, a collective that aims to spur the development of Black-owned and Black-produced media, will curate programming and develop new original content for a new hub on NBCU’s Peacock streaming service known as “E!+.” NBCU already operates a popular cable network that is called E!, but the two will not be managed in tandem.

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Charles Barkley Says He Will Retire From TNT After Next Season, Complicating Warner’s NBA Bid

Brian Steinberg Senior TV Editor Charles Barkley is blocking Warner Bros. Discovery‘s drive to the net.

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TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’

Brian Steinberg Senior TV Editor If you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are facing significant headwinds in the industry’s current “upfront” market, when TV networks try to sell the bulk of their commercial inventory for their next cycle of programming.

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Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars

Brian Steinberg Senior TV Editor After a career spent tackling some of the most challenging roles in Hollywood in films such as “Motherless Brooklyn,” “Fight Club’” and “American History X,” Edward Norton has started to work in TV. Norton is doing his work behind the camera, but it could make him and his colleagues some of the medium’s most influential. EDO, an analytics company he co-founded with economist and entrepreneur Daniel Nadler, has in the past year struck alliances with Netflix, Disney, Amazon, TelevisaUnivision, Nielsen and Paramount Global, among others.

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Seth Meyers to Lose ‘Late Night’ Band in Budget Cuts

Brian Steinberg Senior TV Editor NBC isn’t cutting “Late Night” off the network’s regular schedule, but it is going to cut the show’s budget. The 8G Band, a signature element of the Seth Meyers-led program since it launched in 2014, will stop appearing on the after-hours NBC show, commencing in the fall. Eli Janney, the combo’s keyboardist, told Vulture Tuesday that the trio was informed in recent weeks that the band would cease to be a regular part of the program due to budget cuts.

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French Open Will Help Warner Bros. Discovery Broaden Sports Offer

Brian Steinberg Senior TV Editor Warner Bros. Discovery is suddenly seeing red — clay, that is — in its bid to build out its sports portfolio. A new ten-year pact for the U.S.

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Fox Expects Big Ad Kick From Soccer Line-Up

Brian Steinberg Senior TV Editor Fox Sports thinks a massive soccer lineup that commences later this week will help Madison Avenue reach many of its goals. “We feel like it’s the must-see TV of the summer,” says Mike Petruzzi, senior vice president of Fox Sports ad sales, in an interview. “We have seen a lot of the big soccer events perform really well with co-viewing and families, which I think you will continue to see.” Starting Friday, June 14, and continuing through Sunday, July 14, Fox Sports is broadcasting not only its first presentation of UEFA EURO but also an expanded edition of Copa America that features the U.S.

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Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact

Brian Steinberg Senior TV Editor Comscore said it expanded a partnership with Anzu, a company that specializes in in-game advertising, in a pact the company expects to help advertisers measure videogame advertising with more granularity. Anzu nis known for its ability to create ad units for gaming audiences and place them inside premium titles.

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Warner Bros. Discovery Snares U.S. Rights to French Open (EXCLUSIVE)

Brian Steinberg Senior TV Editor The Warner Bros. Discovery sports portfolio has long been grounded in offerings from the major U.S. leagues.

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Warner Bros. Discovery’s NBA Hopes May Hinge on Elusive ‘Fourth Package’ of Games

Brian Steinberg Senior TV Editor Warner Bros. Discovery’s bid to stay in the business of basketball is anything but a slam dunk. The media company has signaled in recent days to the NBA that it would like to discuss the prospect of carving out a small package of game rights to go alongside those already negotiated with Disney, Amazon and NBCUniversal, according to people familiar with the talks.

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ESPN Taps Curtis ’50 Cent’ Jackson to Keep Viewers Watching NBA Finals

Brian Steinberg Senior TV Editor ESPN wants to cash in on the big audiences expected to tune into the NBA Finals, which kick off Thursday evening on ABC. Curtis “50 Cent” Jackson has a role to play. The rapper, actor and entrepreneur will surface at various times during coverage, largely in pre-taped segments that appear during the “NBA Countdown” pregame show, but also within some game telecasts.

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SiriusXM to Launch ‘Mediaite’s Press Club’ in Bid to Woo Media-News Crowd

Brian Steinberg Senior TV Editor When CNN took the long-running program “Reliable Sources” off its schedule in 2022, it created an opportunity for others to try their hand at media analysis. Several upstarts are trying to take advantage of it. SiriusXM will launch “Mediaite‘s Press Club,” a new weekly hour-long show that will analyze events and people affecting the worlds of media and politics.

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Netflix Christmas NFL Games Could Meet Early Resistance From Advertisers

Brian Steinberg Senior TV Editor Can there ever be too much NFL on TV? Netflix is about to find out. The streaming giant is likely to meet early resistance in its effort to woo advertisers to two Christmas Day NFL games that it has secured for next season, according to four people familiar with the current “upfront” market, during which U.S.

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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected

Brian Steinberg Senior TV Editor Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “upfront” marketplace, though it’s not clear if activity will immediately boil over. Some of the sector’s big media agencies have placed early focus on both Disney and NBCUniversal, according to four people with knowledge of these annual negotiations for billions in advertising deals struck between the networks and Madison Avenue. Those two aforementioned companies have the broadest portfolios of high-quality entertainment, these executives say, that encompass sports, news, entertainment and more.

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Lauren Anderson Takes New Duties Tying Advertisers to Amazon MGM Studios Programming

Brian Steinberg Senior TV Editor Lauren Anderson, the Amazon MGM Studios executive who oversees ad-supported original content for Amazon MGM Studios, will expand her duties to include helping develop ties with advertisers and sponsors for those shows. As head of brand and content innovation, a new role, Anderson will “manage Studios’ creative collaboration with brands, helping them find engaging moments to partner across our Originals slate,” said Vernon Sanders, head of television for Amazon MGM Studios, in a memo to staff.

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Disney Ad Sales Executive Lisa Valentino Exits Amid Restructuring

Brian Steinberg Senior TV Editor Lisa Valentino, a senior executive at Disney Advertising Sales who had in the past been tasked with several of the unit’s digital initiatives, has left the company, according to people familiar with the matter, even as Disney is in the midst of its “upfront” talks with advertisers. Valentino had been working her second stint at Disney, most recently as executive vice president of category sales and client solutions. In the recent past, she had touted some of Disney’s most critical new ad-tech to clients.

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Cynthia McFadden, Veteran of NBC News and ‘Nightline,’ to Exit

Brian Steinberg Senior TV Editor Cynthia McFadden, the TV-news veteran whose career has taken her from co-anchoring ABC News‘ “Nightline” to a senior perch on NBC News‘ investigations team, is stepping away from broadcast journalism. “It is hard to leave a job you love but this is the right time — I have a list of things I have often said I wanted to do ‘someday’. Well, someday is now, while I am still raring to go — and playing with a relatively full deck,” McFadden said in a note to colleagues Friday.

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Professional Bull Riders Splits Media Rights Between CBS, Dr. Phil’s Merit Street Media

Brian Steinberg Senior TV Editor Even Dr. Phil is getting in on TV’s frenzied battle for sports rights. The daytime mainstay has long been known for doling out common-sense advice without any bull.

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