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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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French Open Will Help Warner Bros. Discovery Broaden Sports Offer

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variety.com

Brian Steinberg Senior TV Editor Warner Bros. Discovery is suddenly seeing red — clay, that is — in its bid to build out its sports portfolio.

A new ten-year pact for the U.S. rights to televise the French Open valued at $650 million is seen as a means of offering a greater variety of sports to viewers across both the company’s linear cable networks and its streaming Max hub, according to the executive who oversees the company’s sports division. “Our strategy is really about premium sports on TNT,” says Luis Silberwasser, chairman and CEO of TNT Sports, during an interview. “We don’t try to do every sport and focus on quantity.

We are really focused on quality, and bringing our viewers, our fans, a premium sports experience and content that is different from what they can see on other channels or networks or companies.” Warner Bros.

Discovery has worked in recent years to gain more sports heft. The company has added NHL games and NASCAR races, and, more recently, agreed to sublicense two CFP games from ESPN.

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