Peacock Sheds 500,000 Subscribers in Q2 Ahead of Olympics, Price Hikes
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variety.comJennifer Maas TV Business Writer NBCUniversal‘s streamer Peacock shed 500,000 customers in the second quarter, dipping from 33.5 million to 33 million paid customers.
The drop, reported Tuesday in parent company Comcast’s Q2 earnings results, comes amid price hikes at Peacock and just before NBCUniversal’s giant programming push for the Paris Olympics.
Comcast says it took $348 million loss at Peacock for the April-June quarter compared to $651 in Q2 2023. Revenue for the platform was up 28% year over year to $1 billion.
Beginning in mid-July, the price for Peacock Premium (with ads) will increase by $2 to $7.99 per month and Peacock Premium Plus (mostly ad-free) is also going up by $2 to $13.99 per month.
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