Daniel Holloway Sylvia Bugg social audience pandemic 2020 Daniel Holloway Sylvia Bugg

PBS Programming Chief Sylvia Bugg Works to Keep the Public Broadcaster Relevant Amid 2020 Tumult

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variety.com

Daniel Holloway Executive Editor, TVWhen Sylvia Bugg rejoined PBS for a third stint in February 2020, the public broadcaster faced a conventional set of challenges.

Then March happened, and everything became very unconventional.The onset of the coronavirus pandemic in the U.S. and the summer of social upheaval that followed had a dramatic effect on PBS.

Now Bugg — who last month was promoted to chief programming executive and GM of general audience programming — is drawing inspiration from the last few months as she charts a forward-looking content strategy for the organization.“The real lesson and revelation in all of this was how we had to pivot over the summer, dealing with everything from a pandemic to conversations about race and.

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