Dade Hayes Finance EditorNBCUniversal has set plans for its first “creativity summit,” an online event July 16 primarily for media buyers and press that will culminate in a sneak preview of the 30 Rock upfront show NBC will broadcast later that night.Talent including Fred Armisen, D-Nice, Tina Fey, Dan Fogelman and Ego Nwodim will appear during the four-hour event.
Advertising and marketing specialists will speak on a series of panels about creativity in media, marketing and entertainment.NBC, which had to forego its usual Radio City upfront extravaganza in May due to COVID-19, has scheduled an unorthodox broadcast TV event blending a comedy reunion with an overture to buyers.
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