By Jill Goldsmith Media stocks were smacked Thursday as the NBA’s suspended rest of season focused investors on a potential ad slump and accelerated cord cutting with trading halted temporarily for the second time this week as the market plunged. “The only reason to have a multichannel video bundle is literally disappearing, at least temporarily,” said analyst Richard Greenfield of LightShed Partners. “While we do not expect consumers to rush to cut the cord immediately, a prolonged sports outage could lead to a meaningful acceleration in cord-cutting and will certainly negatively impact gross adds,” he said – particularly as “the most ambitious non-sports general entertainment content has migrated” to OTT services like Netflix, Amazon
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