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Montreal’s Phi Centre Takes Central Role in XR Ecosystem

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variety.com

Ben Croll In an emerging landscape marked by dynamism and evolution, it doesn’t take long for new actors to become old stalwarts.

Which goes a long way in explaining how Montreal’s Phi Centre – a multidisciplinary arts and culture organization with a gallery front in the city’s historic core – has gone from VR novice to one of the nascent art form’s institutional pillars in the span of a few short years.When the Phi Centre started programming VR titles in 2014, it took to the task with a convert’s zeal, sending curators to showcases all across the globe and mounting the piece they brought home with care.“You would not come to the center and just see a chair and headset,” explains Myriam Achard, Phi’s chief of new media partnerships.

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