Jonathan Adler Britain pandemic president Love and Jonathan Adler Britain

Meet Alison Loehnis, the woman steering Net-a-Porter through Covid and Brexit

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telegraph.co.uk

Net-a-Porter, the British company that’s still, 21 years after its launch, one of fashion’s most forward-thinking, sexiest businesses, is not a sadist.

There’s no having to mince down to the other end where her desk is while she marks your outfit out of 10. When you sit on the custom-designed white leather sofa with initialled cushions from Jonathan Adler, she regularly checks to see whether you’re comfortable (it’s a bit slidey-offy, but you’ll survive).

She has the posture of a ballerina. That’s Pilates for you.She has noticed your outfit, of course, because she will later use it to illustrate points in her argument.

For the record, she’s wearing black skinny jeans from Mother, cropped at the (bare) ankle, a white fitted Charvet shirt and.

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