EXCLUSIVE: LA-based market research and data analytics firm Screen Engine/ASI has acquired London-based outfit Tapestry Research as it looks to grow its global footprint.Tapestry was co-founded in 2014 by Kevin Thompson and Ian Wright, both of whom will continue to lead the company as Joint Managing Directors.
They will also join the SE/ASI management team as Executive Vice Presidents.Tapestry is known for its work in segmentation, consumer decision journeys, market sizing and proposition testing, campaign contribution, and media and audience research for media, entertainment and tech companies.
Going forward, the brand will operate as Tapestry Research, a Screen Engine/ASI Company.Tapestry is the fourth acquisition by SE/ASI following the
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