São Paulo Launches Third Cash Rebate Edition
variety.comAnna Marie de la Fuente Brazil’s Spcine, the city of São Paulo’s film-TV body, is launching the third edition of its cash rebate program, which prioritizes international projects looking to shoot in the vibrant city and state.
Municipal support for the program has already been renewed, now totalling US$ 3.8 million, while negotiations with the state of São Paulo are still ongoing, said Luiz Toledo, Spcine director of investments and strategic partnerships.
The incentive program, which offers 20%-30% cash rebates to international films and TV shows – whether fiction, non-fiction, XR or animation – stipulates a minimum investment of $2 million in the territory and a cap per project of $3 million.
Additional bonus percentages are provided to projects that embrace diversity. “We are beginning to reap tangible results since we launched in 2019,” Toledo noted, estimating that São Paulo has attracted an average of 1,000 projects a year – encompassing films, series, ads and video clips – which invested a combined $404 million in the city and state between 2019 and 2023. “We spent $800,000 to participate in 19 international events last year and estimate that this generated business valued at $366 million,” he added.
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