Rebecca Davis China county Davis Coronavirus film audience covid-19 Rebecca Davis China county Davis

How iQIYI Is Pioneering Premium VOD in China

Reading now: 845
variety.com

Rebecca Davis editorAs the global film industry grapples with new forms of online distribution brought about by COVID-19, iQIYI has emerged as China’s frontrunner in the emerging premium video-on-demand (PVOD) sector.The streamer launched a version of its PVOD service last year, but it only started to really take off in 2020 due to the coronavirus.

With audiences shut in at home, thirsty for new content, and production firms looking for ways to make money back on indefinitely shelved theatrical titles, a premiere on iQIYI — with its 606 million monthly active users as of February — emerged as an increasingly attractive option while cinemas were shut.“In China, the coronavirus has catalyzed the development of new distribution models in.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA