Rebecca Davis editorAs the global film industry grapples with new forms of online distribution brought about by COVID-19, iQIYI has emerged as China’s frontrunner in the emerging premium video-on-demand (PVOD) sector.The streamer launched a version of its PVOD service last year, but it only started to really take off in 2020 due to the coronavirus.
With audiences shut in at home, thirsty for new content, and production firms looking for ways to make money back on indefinitely shelved theatrical titles, a premiere on iQIYI — with its 606 million monthly active users as of February — emerged as an increasingly attractive option while cinemas were shut.“In China, the coronavirus has catalyzed the development of new distribution models in.
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