Rebecca Davis editorDisney’s “Mulan” opened in China this weekend with disappointing figures of just $23 million, far from the slam dunk it had hoped for in a critical territory.While it still was the highest grosser of the weekend, it came in just a hair above the local historical epic “The Eight Hundred,” which grossed $21.7 million, according to data from the Maoyan industry tracker.Industry players say that Disney may have chosen to put aside the levity and musical numbers of the original animated film for this live-action adaptation in an attempt to appeal to Chinese audiences.
Ironically, by Sunday, ticket sales for China’s homegrown “The Eight Hundred” — a similarly humorless, patriotic war film — had already exceeded those for.
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