EXCLUSIVE: Fulwell 73, the production company behind Carpool Karaoke: The Series and Amazon’s Cinderella, has acquired a majority stake in digital media incubator Yoruba Media Labs.The production company, which also produced Showtime’s Hitsville: The Making of Motown, has formed a joint venture with the LA-based company following the deal.Yoruba is headed by Wally Eltawashy, who has exec produced HBO’s Jeffrey Wright feature O.G.
and Showtime’s The Go-Go’s documentary.The company works with brand clients to reach audiences in creative ways, including developing original content/IP that can play out in the tech, gaming and ad space.The partnership will allow Fulwell 73 to expand into these areas of content and will also help it build upon
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