WME parent company Endeavor, led by president Mark Shapiro, has made a strategic investment in BDA Sports Management that will see basketball agent Bill Duffy become a strategic advisor to WME Sports.
Terms of the deal were not disclosed, but the Hollywood agency is understood to have made a "meaningful" investment in the Black-owned sports agency.
And Duffy will continue overseeing BDA Sports, a company he founded more than 30 years ago, as chairman and CEO, while advising WME Sports' basketball representation practice. "WME Sports and the broader Endeavor network are by far the best entertainment, media and marketing group in the business.
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