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Disney+ Hotstar India Chief Sunil Rayan on Subscription Offering: ‘We’re Leading the Pack’

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variety.com

Naman Ramachandran Sunil Rayan, president and head of Disney+ Hotstar India, has hailed the “tremendous strides” the streamer has made in its subscription offerings over the last two years.

Disney+ Hotstar is the SVOD market leader in the country by some distance. Speaking at the Asia Video Industry Association’s Future of Video India conference on Friday, Rayan said that the streamer has evolved from being primarily cricket-focused to a cricket-plus-entertainment model. “We’ve made a significant shift, both in terms of investments and the quality of entertainment that we’ve provided, that’s highly digital native,” Rayan said. “We’ve made tremendous strides.

We feel like we’re leading the pack when it comes to subscription offerings. And it’s all enabled by just providing consumer choices.” The choices include three tiers of subscription plans, a push into original programming from various Indian languages and licensing deals that feature a plethora of direct-to-digital films starring marquee names. “From a content perspective that we have always also tried to evolve and experiment, getting into different types of shows.

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