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Cautious Optimism Emerges as American Film Market Winds Down Virtual Events

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variety.com

Dave McNary Film ReporterThe 41st American Film Market was the first AFM to take place online, thanks to the COVID-19 pandemic, but the the world of independent film has kept its chin up amid daunting challenges.“I would say it’s a comfortable mixture of cautious but buoyant,” said David Garrett, CEO of Mister Smith Entertainment.AFM opened on the morning of Nov.

9 on a surprisingly upbeat note as drugmaker Pfizer revealed early data from its coronavirus vaccine that showed it is more than 90% effective — good news that offered promise of a return to movie theaters and soundstages in early 2021.

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