Dino-Ray Ramos Associate Editor/ReporterABC’s telecast of the annual American Music Awards on Sunday with Taraji P. Henson as host was the latest awards show that implemented socially distanced and COVID-friendly production parameters to deliver live performances.
The ceremony even had a live, socially distanced masked audience watching from the rafters.The result: the AMAs hit a new low with a 1.0 rating in the adults 18-49 demographic and 3.80 million viewers in early Nielsen Live+Same Day data, a seven-tenths drop from last year’s telecast on the same weekend (the 2009 show adjusted up to a 1.8 rating and 6.73 million viewers).
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