Rebecca Souw Will K-pop sensation BTS put its name on an online comic series or cartoon? That’s in the cards as part of a new initiative announced Thursday (Nov.
4) by BTS-backer HYBE Corp. and Scooter Braun’s Ithaca Holdings. The companies plan to expand beyond music and to diversify into games, comics and NFTs.The strategic partnership between Korea’s HYBE and U.S.-based Ithaca demonstrated how national and cultural barriers are breaking down.
Said Braun: “Music brings us together, that’s why this merger and partnership has and will be successful.”Braun and HYBE founder Bang Si-Hyuk described “Original Stories” as a project to plan and develop new intellectual properties on both sides of the Pacific.
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