Bob Chapek Hollywood film show Bob Chapek

Antenna Up: How Subscription Data Decodes Streamers' Success

Reading now: 152
hollywoodreporter.com

Last summer, Disney CEO Bob Chapek called the Disney+ debut of the filmed version of Broadway musical Hamilton "a huge success." Just how successful?

Disney, like many of its streaming peers, won't say. One-year-old analytics startup Antenna, however, has found a workaround.

The company has access to a trove of consumer purchasing data, which it uses to figure out which movies and TV shows entice people to subscribe to streamers.

Antenna says it can calculate the percentage of those new subscribers who stick with a service, a holy grail for determining a project's long-term value.

Read more on hollywoodreporter.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA