Last summer, Disney CEO Bob Chapek called the Disney+ debut of the filmed version of Broadway musical Hamilton "a huge success." Just how successful?
Disney, like many of its streaming peers, won't say. One-year-old analytics startup Antenna, however, has found a workaround.
The company has access to a trove of consumer purchasing data, which it uses to figure out which movies and TV shows entice people to subscribe to streamers.
Antenna says it can calculate the percentage of those new subscribers who stick with a service, a holy grail for determining a project's long-term value.
Read more on hollywoodreporter.com