AMC Entertainment To Open “Zoom Room” Auditoriums At Theaters In 17 Markets
deadline.comAMC Entertainment plans to launch “Zoom Rooms” at movie theaters in up to 17 U.S. cities serving businesses with in-person events and meetings.
The partnership with Zoom will roll out “sometime in 2023,” the giant exhibitor said. It will give the chain access to the “multi-billion market for corporate and other meetings,” according to CEO Adam Aron, and during weekdays when most theaters are quiet.
Exhibitors over the years have experimented with mixed success in repurposing theaters during daytime or slower periods. “As hybrid work has become more commonplace throughout the United States, Zoom Rooms at AMC will enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together at the same time for cohesive virtual and in-person events and meeting experiences,” the nation’s biggest chain said.
Users will book three-hour blocks online, selecting preferred theaters and meeting time. AMC and Zoom will provide the necessary equipment.
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