Taking advantage of the expected mass tune-in for tonight’s finale of The Walking Dead, a handful of ads featuring characters who died during the show’s 11-season run has given fans reason to not look away during commercial breaks.
The initiative resurrecting four characters for ads for Autodesk, Deloitte, DoorDash, MNTN and Ring (watch a compilation ABOVE) was co-ordinated by Ryan Reynolds’ Maximum Effort and AMC Networks’ Content Room.
Kimmelot’s Dan Sanborn also had a hand in putting together the brand-straddling narratives. The characters making their return included Milton Mamet (played by Dallas Roberts), Andrea Harrison (Laurie Holden), Rodney (Joe Ando-Hirsh) and Gareth (Andrew West).
The Content Room, created in 2020, has produced a number of branded properties tied to AMC shows, including the Emmy-nominated Cooper’s Bar, a short-form digital series co-created by and starring Better Call Saul‘s Rhea Seehorn.Read more on deadline.com