AI Dubbing Firm Flawless Taps Jen Hollingsworth, Former Lionsgate Exec, As Chief Commercial Officer

deadline.com:

Jen Hollingsworth, a longtime entertainment executive most recently COO of Lionsgate’s Motion Picture Group, is the new chief commercial officer at Flawless, a growing firm specialized in generative AI technology for film and television.

She will oversee all commercial strategy for Flawless, working with executives and content creators “to maximize scalable, positive impact” and expand partnerships for the firm, which is committed to protecting creator and artist rights.

She reports to co-founders and co-CEOs Nick Lynes and Scott Mann. “We are thrilled to welcome an executive of Jen’s stature and expertise to Flawless as we embark on the next phase of our growth trajectory — pioneering and scaling generative AI,” said tech and e-commerce veteran Lynes and producer/director Mann in a joint statement. “Jen is well prepared and mission critical to bringing our platform and product to the wider entertainment industry as we all grapple with both the uncontained promise of AI and the transformative, positive realities of our offerings.” A centerpiece of the Flawless technology is TrueSync, a new visual dubbing (“vubbing”) that uses generative AI to create accurate lip-syncs in any language.

The feature can also do things like change expletives into PG-13-safe language, as demonstrated in a debut with Lionsgate film Fall last year.