YouTube is moving its Brandcast event for advertisers and creators into prime media real estate, slotting it for the evening of May 17, the middle of broadcast TV upfront week in New York.The Google-owned digital video giant said it will maintain a presence in the IAB’s NewFronts, in which it was a founding participant.
In addition to being principal sponsor of the week of pitches to ad buyers, YouTube will team with consultancy MediaLink to present a set of panels on the morning of May 2, the traditional kickoff to the week.After two years in virtual mode due to Covid, the NewFronts and TV upfronts are poised to stage a return to pre-pandemic form with a series of in-person events in May in New York.
The IAB has not released a schedule for the NewFronts, but Disney, Fox, NBCUniversal and Roku have confirmed they be part of the series of digital showcases.
Disney, Fox, NBCU, Paramount (formerly ViacomCBS) and the CW have also set in-person upfronts, some in familiar homes and others in new venues.
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