Snoop Dogg takes full control of Death Row, following new catalogue deal
completemusicupdate.comSnoop Dogg has completed a deal to buy the recordings catalogue of Death Row Records. This comes shortly after the rapper acquired the label’s brand rights earlier this month.The deal sees Snoop Dogg take control of his first two albums, 1993’s ‘Doggystyle’ and 1996’s ‘The Doggfather’ – Death Row’s biggest sellers.
However, according to Billboard, there are some notable omissions from the label’s wider catalogue in the new deal – including Tupac Shakur’s ‘All Eyez On Me’ and ‘The Don Killuminati: The 7 Day Theory’, control of which has returned to the Shakur estate.Another potential hole in the catalogue is Dr Dre’s 1992 debut solo album ‘The Chronic’.
Although currently part of the Death Row catalogue, control is due to return to Dr Dre next year. This does, however, give Snoop a window of opportunity to convince his longtime collaborator to allow him to keep it.Whether or not Dre is willing to leave ‘The Chronic’ on Death Row will rely on the producer being convinced by Snoop’s plans for the record company.
Those plans are to turn it into “an NFT label” and become “the first major [label] in the metaverse”, he recently told fans.Snoop Dogg has already had some success with this, releasing his new solo album, ‘Back On Death Row’, with a large-scale NFT package that netted him up tens of millions of dollars in a matter of days.The Death Row brand and catalogue were previously owned by Blackstone-backed MNRK Music Group, having been through a variety of owners over the years.
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