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14.05.2022 / 19:35

Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’

Brian Steinberg Senior TV EditorHow did the simple act of counting TV viewers become so controversial? David Kenny thinks he knows.The CEO of Nielsen has been under fire for months, ever since some of his company’s biggest customers — the nation’s TV networks — began to complain about how Nielsen tabulated viewers during the coronavirus pandemic. They are still complaining.

David Kenny Madison Avenue Brian Steinberg-Senior audience Nielsen CEO Company

05.04.2022 / 17:31

Nielsen’s New Owners Face Old TV-Measurement Challenges

Brian Steinberg Senior TV EditorNielsen investors just got a nice payday. Will the company’s biggest customers benefit financially as well?The media measurement giant raised eyebrows last week when it agreed to be sold to a private-equity consortium led by Evergreen Coast Capital Corp., an affiliate of activist fund Elliott Management — which has been lobbying for a Nielsen sale — and Brookfield Business Partners.

David Kenny Brian Steinberg-Senior audience Nielsen CEO challenges

09.03.2022 / 00:47

TV Networks Ask Nielsen to Pull Back New Data

Brian Steinberg Senior TV EditorTV networks have long demanded more data from Nielsen to help keep track of viewers who are leaving traditional TV for streaming video and mobile viewing. Now they say they want less.Nielsen recently began releasing new sets of information that include more granular measurement of TV audiences, available alongside its traditional measures of total linear viewership by age and gender.

David Kenny Sean Cunningham Brian Steinberg-Senior audience information Nielsen

28.02.2022 / 15:51

Nielsen Expects New Ratings Accreditation Vote from Media Rating Council

Brian Steinberg Senior TV EditorNielsen hopes to regain industry backing of its TV ratings later this year, the company’s top executive told investors Monday.Speaking on a call with analysts, Nielsen CEO David Kenny said the company expects to complete all necessary work to regain accreditation by mid year. He believes the Media Rating Council, the industry organization that certifies measurement processes, will vote on accreditation of Nielsen’s national and local TV ratings work sometime after that.

David Kenny Brian Steinberg-Senior testing Nielsen CEO

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