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Why would Boohoo want to buy Dorothy Perkins and Wallis?

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telegraph.co.uk

news broke that the brand had been acquired by digital fast fashion juggernaut Boohoo, the picture couldn’t have been more different.

Models on the homepage were wearing grey, grey and more grey in the form of lifeless jumpers and baggy tracksuit bottoms. We may be in the midst of a pandemic which has fuelled huge demand for loungewear, but it’s depressing that this is the best this former gem can currently do.

If you’re a retail romantic, then you might have been buoyed by Boohoo’s decision to snap up the last dregs of Sir Philip Green’s retail group - Wallis and its Arcadia stablemates Dorothy Perkins and Burton - in a deal worth £25.2 million.

Read more on telegraph.co.uk
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