47 year-old British designer, Kim Jones. The good news is that Fendi customers are splashing their cash again. “Our sales have been crazy.
People have got nothing else to spend their money on.” For some, fantasy is now trumping practicality. The most requested dress from the couture show he designed for Fendi a few weeks ago is a classic exemplar of old school glamour - the one Kate Moss’s daughter Lila wore featuring 185,000 hand sewn pearls. “I’m not trying to be the new Karl (Lagerfeld, his predecessor who was in charge of Fendi for half a century),” says Jones, “and I’m not interested in losing any of our core, older customers at the expense of gaining new ones”.That in itself might seem revolutionary in the context of recent brand.
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