Love Island star Luke Mabbott and online fashion giant Boohoo have been rapped after failing to flag up a TikTok post as an ad.
The ITV reality show finalist posted a video on the popular site showing him posing in two outfits with the captions: “Which look do you prefer” and “Outfit from @boohooman #boohooman”.
Influencer Luke, 25, who has more than one million followers on Instagram and almost 600,000 on TikTok is the social media face of Boohoo, which has snapped up some of the high street’s biggest names such as Debenhams, Burton and Dorothy Perkins.
He was reprimanded along with the fashion brand by regulator the Advertising Standards Authority (ASA) following a complaint that his post in November was a marketing ploy and had not
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