Some of the nation’s biggest media outlets and the White House are readying a blitz of public-service messages aimed at getting Americans to take as many steps as possible to fight the spread of the coronavirus pandemic.
In a campaign orchestrated by the Ad Council, the non-profit organization that has helped to craft some of the nation’s best-known cause-related promotions, NBCUniversal, ViacomCBS, iHeartMedia, The Atlantic and Disney/ABC Television will create advertising that advises consumers about social distancing, steps that can be taken to protect the public, and more.
As is typical of public-service efforts, the media outlets will donate advertising inventory for the campaigns. The efforts involve not only The White House, but the
Read more on variety.com