WarnerMedia’s Bob Greenblatt Talks HBO Max Launch at NAB Show Executive Leadership Summit
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variety.comBy Elaine Low Senior TV Writer For WarnerMedia Entertainment and Direct-to-Consumer chairman Bob Greenblatt, developing HBO Max was like “setting up almost an entirely new network.” “We had to come up with a content group and an acquisitions group and a scheduling group,” he said during the NAB Show Executive Leadership Summit, produced in partnership with the Variety Streaming Room. “We are going to schedule HBO Max in a way that is done sort of the old fashioned way, with people coming up with what shows are delivered when, and what shows they should go with.
And obviously, the technical side of it, the development of products was an enormous undertaking… It’s remarkable to me that only 14 or 15 months after almost the original
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