Will Thorne Alison Hoffman Entertainment show audience president Chiefs Will Thorne Alison Hoffman

Entertainment Chiefs Talk COVID-19’s ‘Generation Defining’ Impact at NAB Executive Leadership Summit

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variety.com

By Will Thorne Staff Writer There is no doubt that the coronavirus pandemic has had a “generation defining” impact on the entertainment business.

During the NAB Show Executive Leadership Summit, produced in partnership with the Variety Streaming Room, leaders from across the business gathered virtually to discuss how COVID-19 is changing the business across all platforms, and how Gen Z’s viewing habits are guiding their decision-making.

With the pandemic forcing production on pretty much every single film and television project to shut down for the time being, the depth and quality of a service’s library is proving key to getting through this difficult time for original content, according to Alison Hoffman, president of domestic networks

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