Brian Steinberg Senior TV EditorGolf’s next big TV event will only feature one professional golfer on the green.On the day after Thanksgiving, WarnerMedia’s TNT will feature the latest iteration of “The Match,” a celebrity-golf showdown that pits big-name athletes and sports figures against each other in a telecast that nods to charity and owes as much to spectacle as it does to competition.
Phil Mickelson, a regular of the series, will team up with Charles Barkley to take on Stephen Curry and Peyton Manning — all in a broadcast that weaves advertisers deeply into the proceedings.“What we are thinking of is a pop culture event that makes golf much more fast paced and is looking to younger viewers,” says Will Funk, executive vice president.
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