Jem Aswad Senior Music EditorWarner Music Group has announced an investment in the Arab world’s largest independent record label, Rotana Music, which is part of Rotana Group, widely considered the largest entertainment company in the region.
According to the announcement, “the deal will expand WMG’s presence in the rapidly growing Middle East and North African region, while driving cross-cultural opportunities for the label’s renowned repertoire.”Owned by Prince Al Waleed Bin Talal, the company is headquartered in Riyadh, Saudi Arabia, with branches in Jeddah, Dubai, Kuwait City, Beirut, and Cairo.
At the same time, it was announced that ADA Worldwide, WMG’s label services division, will distribute Rotana releases globally outside of MENA.
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