Virtual American Film Market Launches With Record 562 Exhibitors
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variety.comDave McNary Film ReporterWith the COVID-19 pandemic persisting, the American Film Market is launching its 41st edition Monday — and its first as an online-only event — with a record 562 exhibitors registered from 48 countries.The United States leads the way with 259 companies followed by Italy (59), the United Kingdom (46), Russia (25), Germany (20), France (19), Canada (17), South Korea (14), Japan (12), and Thailand (11).AFM, usually held at beachside hotels in Santa Monica, Calif., is following in the footsteps of the Cannes Market’s shift to a virtual platform in June.
The Independent Film and Television Alliance also decided to cut the number of AFM days from seven to five and to push back the event from the first week of November to.
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