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Vicar slams Sainsbury's for new ad campaign encouraging people to get drunk on Good Friday

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www.dailystar.co.uk

Sainsbury's has been ridiculed for its Easter booze promotion encouraging people to “Make Good Friday Great”.Theology tutor Chris Lane posted an image of an advertising stand loaded with booze at his local Sainsbury's featuring the slogan.It was advertising gin and vodka on offer for £14 per large bottle.It also had the words “Made Not Poured” on it, but it has not gone down well with some social media users.Dr Phil Isherwood, a poet at Bolton Hospice, tweeted: “Oh dear.“Jesus died for our sins not our gins - but Jesus is the absolute premium tonic you need in a new life!

You can discover that on Easter Sunday!”Sue Cooke, the vicar of the St Thomas with St Stephen Anglican church in London, said: “I'm a Vicar and I love gin, but am saddened to see @sainsburys @GordonsGinUK thinking this is a good marketing strategy.“One of the holiest days in the Christian calendar, can't imagine any other religion having one of their festivals used in this way.”Other users called the offer “crass”, “insensitive” and in “poor taste”.Some on the site compared it to other strange supermarket festival offers, such as when Morrisons offered Corona, Budweiser and Strongbow beer for £9.99 for those looking to celebrate Ramadan and Eid – a time when most Muslim drinkers will abstain from consuming alcohol.One user also recalled when the UK Labour Party wished British Jewry a Happy Passover, while using an image of bread in the greeting – Jews are not permitted to eat bread during the festival.The orange-coloured supermarket chain has yet to respond to the barrage of criticism on Twitter, but the Daily Star has contacted them for a comment.Sainsbury's will be open as normal on Good Friday and Easter Monday, for those wanting to take the.

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