ViacomCBS has wrapped its upfront negotiations seeing “historic demand” that was solid across the board and benefitted from the conglom’s broad portfolio strategy.The company didn’t provide any numbers but color, from a person familiar with the negotiations, was rosy and in line with recent upbeat indications from CEO Bob Bakish and JoAnn Ross, chief advertising revenue officer — as well as fellow media companies,NBCUniversal several weeks ago described its upfront as “a watershed moment and a clear signal that everything had changed.” It also offered no data but CEO Jeff Shell called it the strongest upfront in NBCU’s history.Fox closed its upfront with CPM gains across its linear and digital portfolio in the range of 20%.
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