Brian Steinberg Senior TV EditorViacomCBS CEO Bob Bakish in early June predicted this year’s upfront ad-sales session would be “off the hook” for his company, and, in general, the media industry.
And it was — but perhaps not in the way many executives would like.Big entertainment conglomerates ranging from WarnerMedia to NBCUniversal have called this year’s haggle with Madison Avenue “historic” and “extremely strong,” because TV networks have managed to secure record increases in ad rates.
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