NBCUniversal has closed a record-setting upfront, improving over 2019 levels with an overall advertising haul described by insiders as comfortably north of $7 billion.The company didn’t release an exact revenue figure.
CEO Jeff Shell said last month at a Wall Street investor conference that a record-setting year was in sight. In 2019, then-CEO Steve Burke said the company booked almost $7 billion, an improvement of 10% over 2018 levels.Compared with 2020, when the world was battling the onset of the coronavirus pandemic and advertising went into a tailspin, volume in 2021-22 gained 21% and pricing rose 23%.
Last year, the very concept of an upfront seemed almost obsolete as media companies and brands remained on emergency footing for
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