Ad Dollars - celebsbar.com

Digital Surge Propels Global Ad Market To Nearly 6% Rebound From 2022 Levels, GroupM Estimates; Nearly Half Of TV Ad Dollars Have Shifted To Streaming

Major media agency GroupM says global ad revenue in 2023 will come in at about $889 billion, with year-over-year growth of 5.8% matching the company’s mid-year estimates.

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Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest

Brian Steinberg Senior TV Editor Welcome to one of the strangest battles in all of Hollywood’s earth-scorched streaming wars. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix. Stream something on Max — also owned by the TV networks’ parent, Warner Bros. Discovery — and you’ll see no such thing. Nor are you likely to see commercials for something new from Amazon’s Prime Video on Disney+ or Hulu, though it’s certainly possible such promotions might turn up on some of the TV networks also owned by Disney, such as ABC or ESPN. And chances are virtually nil at the current moment that you’ll see anything touting Paramount+ or Tubi on the new ad-supported tier backed by Netflix.

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NBCU Leans More Heavily on ‘SNL’ for Ad Dollars

Brian Steinberg Senior TV Editor NBCUniversal is, for a quick moment, taking “Live, from New York” to a lounge found in a beach-side resort in France. Fresh episodes of “Saturday Night Live” have been in short supply in the U.S. due to the Hollywood writers strike, but NBC’s late-night mainstay could generate some interest on Wednesday at the Cannes Lions advertising festival. In a showcase led by NBC News’ Willie Geist, “SNL” executive producer Lorne Michaels will hold forth with cast members Bowen Yang, Chloe Fineman, Mikey Day and Ego Nwodim as part of a broader bid by NBCUniversal to get Madison Avenue to align itself with the program at it nears its 50th season in the fall of 2024.

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Details Regarding Ad Dollars

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