At Cannes: Last News

+1

NBCU Leans More Heavily on ‘SNL’ for Ad Dollars

Brian Steinberg Senior TV Editor NBCUniversal is, for a quick moment, taking “Live, from New York” to a lounge found in a beach-side resort in France. Fresh episodes of “Saturday Night Live” have been in short supply in the U.S. due to the Hollywood writers strike, but NBC’s late-night mainstay could generate some interest on Wednesday at the Cannes Lions advertising festival. In a showcase led by NBC News’ Willie Geist, “SNL” executive producer Lorne Michaels will hold forth with cast members Bowen Yang, Chloe Fineman, Mikey Day and Ego Nwodim as part of a broader bid by NBCUniversal to get Madison Avenue to align itself with the program at it nears its 50th season in the fall of 2024.
variety.com

All news where At Cannes is mentioned

DMCA