ViacomCBS Plans Two Virtual ‘Upfront@Home’ Presentations
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variety.comBy Brian Steinberg Senior TV Editor At a time when many TV companies have appeared wary of talking to advertisers, ViacomCBS believes it will have plenty to discuss.
The newly merged company, which encompasses the CBS broadcast network as well as cable outlets like Comedy Central, Nickelodeon and MTV, plans to hold two different streaming-video presentations for advertisers – one for its cable and streaming operations on Monday, May 18 and one for the CBS network as well as the subscription-video “CBS All Access” hub on Tuesday, May 19.
The details were unveiled in a letter to advertisers and media-buying executives sent by Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS. “I planned to be – and frankly, I’d
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