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Ad revenue for traditional “linear” media could fall as much as 12% in 2020 due to the coronavirus pandemic, while digital media advertising could still rise more than 4%, according to a new forecast from Interpublic Group’s media-research unit Magna.

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AMC Networks Plans Ad Packages on Streaming Outlets it Doesn’t Own

AMC Networks wants to sell the ads that accompany “Walking Dead” on its flagship cable outlet and wherever the series’ zombies might march.

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ViacomCBS Cancels Carnegie Hall Upfront Event Amid Coronavirus Concerns

ViacomCBS said it would cancel the glitzy “upfront” sales event it holds each year to convince advertisers to commit millions of dollars to its programming, the latest sign of how the spreading coronavirus crisis is affecting the dynamics of the media industry.

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AT&T’s Xandr Ad-Tech Unit Struck a Big New Deal. Then Its CEO Resigned

Brian Lesser had every reason to be proud of Xandr, the ad-tech company he led. On Wednesday, it unveiled a new deal to do work with Walt Disney, WarnerMedia and AMC Networks. He celebrated in an odd way: He quit.

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Media Entrepreneur Wants to Help TV Industry Host Virtual Upfronts

Jack Myers is a ubiquitous presence in the advertising community. Now he wants to become an even bigger part of the business.

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Disney, AMC Networks, WarnerMedia Join Xandr’s Audience-Targeting Effort

Battle lines are being drawn in the ongoing quest to lure advertisers to new kinds of TV commercials.

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NBC News Launches Content Studio to Pair Advertisers With Streaming Video (EXCLUSIVE)

NBC News often delivers seismic headlines and attention-grabbing special reports. Now it wants to offer something equally as compelling to Madison Avenue.

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A+E Plans ‘Virtual’ Upfront Meetings as Coronavirus Concerns Grow

A+E Networks said it would cancel the live presentation it had scheduled March 25 as part of the industry’s annual “upfront” ad-sales market, a move that will likely spur concern about whether any of the glitzy showcases will take place as New York and the world grapple with the spread of the coronavirus and growing health and safety concerns.

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Lyle Schwartz, Top Madison Avenue Buyer, Departs GroupM

Lyle Schwartz, one of Madison Avenue’s most influential executives, has left the agency where he helped guide strategy for many years – the latest departure of a senior executive from WPP’s large GroupM media-buying operation over the course of the past several months.

Tv Advertising Upfront 2020

ViacomCBS Expands ‘See Her’ Effort to Press for Better Female Potrayals

Marg Helgenberger, Norah O’Donnell, Jessica Camacho and Carrie Inn Ababa will be among those taking part in a continuing effort by ViacomCBS to press for more accurate portrayals of women and girls in advertising, marketing, media, and entertainment, an initiative led by the Association of National Advertisers’ “See Her” initiative.

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Traditional Media Ad Sales Seen Falling 12% in 2020 Due to Coronavirus

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