ViacomCBS Faces Tricky Path to Super Bowl
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variety.comBy Brian Steinberg Senior TV Editor In the early moments of the annual game to lure advertisers to the Super Bowl, ViacomCBS is first and long.
Signing 60 to 70 automakers, snack manufacturers and tech marketers to sponsor the biggest TV event of the year is never an easy task.
But doing so will be tougher for the newly-merged media conglomerate, owing to a coronavirus pandemic that has thrown the sports business into disarray and forced advertisers to tighten their purse strings.
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