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Univision Touts Ratings Growth, International Telenovelas at Upfront

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variety.com

Anna Marie de la Fuente Turkish telenovela adaptations, soccer programming, music and reality shows and amped-up news coverage are among the programming highlights of Univision’s 2020-21 content slate.The Spanish-language media giant hosted a virtual upfront presentation on Tuesday for media buyers.

The event is likely to be the last public outing for Univision before it is sold to a consortium of new investors in the fall, led by former Viacom CFO Wade Davis’ Forgelight Media.In a slick presentation that began with a rousing performance by Latin artist Pitbull, outgoing CEO Vince Sadusky led a team of executives that included entertainment chief Jessica Rodriguez, ad sales and marketing head Steve Mandala and President of Univision’s.

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