Channel 4 has promoted its programming boss Ian Katz to chief content officer in a sweeping reorganization aimed at helping the UK broadcaster secure 40% of its £985 million ($1.3 billion) revenue from sources other than traditional TV advertising by 2025.Katz will have total authority over editorial decision making across linear, streaming, and social, with seven genre commissioning chiefs reporting directly to him.
He will also formally oversee acquisitions, beefing up his responsibility for buying shows, like Hulu’s The Handmaids Tale, where previously he just had creative sign-off.As part of the changes, Katz’s deputy will Kelly Webb-Lamb will not be replaced after announcing her departure this month.
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