Selome Hailu The audience tally for the series premiere of “The Rookie: Feds” jumped from 2.2 million to 6.3 million viewers after one week of multiplatform viewing, Variety has learned exclusively.
Live + 7 data indicates a 400% increase in viewership with seven days of availability on Hulu, DVRs and other platforms. Delayed viewing earned “The Rookie: Feds” a significantly higher rating as well: Live + Same Day data after the premiere showed a 0.31 rating in the key adults 18-49 demographic, which then lifted to a 1.48.
The episode, titled “Day One,” aired on ABC on Sept. 27. Running on Tuesdays in the 10 p.m. timeslot is certainly a boost for Live + Same Day numbers regarding “The Rookie: Feds,” making it the follow-up to “Bachelor in Paradise” at 9 p.m.
with some viewers carrying over. But the Live + 7 numbers, beyond marking good news for ABC, reveal the viewing tendencies of the show’s audience.
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